(AsiaGameHub) – By: TechVanguard
bet365’s new fantasy sports app isn’t just a way to play along with the 2026 World Cup. It’s a strategic move to navigate the messy patchwork of US sports betting laws. The free-to-play model lets them reach users in states where full sportsbooks aren’t allowed, turning casual soccer fans into engaged app users before the tournament even starts. This isn’t just fun—it’s a market expansion tool wrapped in a game.
The app launched in the US and Canada (excluding Washington state) for users 18 and over. Built with LOW6, it mixes fantasy lineups with collectible card packs. Users build squads with a $100 million budget (rising to $105 million for knockouts) and score points from real match events like goals, tackles, or penalty saves. Each squad needs two goalkeepers, five defenders, five midfielders, and three forwards.
There’s also a free World Cup Tournament Challenge. It’s a bracket-style predictor where users pick group stage and knockout outcomes. They can use Daily Doubles to add points for correct picks. The US version offers individual matchday prizes and an overall top prize of $50,000.
Sports operators are desperate to keep fans active before, during, and after matches. bet365’s app adds layers beyond traditional fantasy. Collectible cards and training features (using in-game coins) give it a lighter mobile game feel. LOW6 says it’s a player-versus-player experience tied to the full tournament window, keeping users coming back.
bet365’s US sportsbook is already in 17 states. But fantasy games are lower friction in states with stricter betting rules. This app lets them build loyalty with users they can’t reach with full betting services. It’s a way to plant seeds for future growth when laws change.
bet365’s fantasy app will become a blueprint for other operators to bypass state betting restrictions using major tournament hype.
Author bio: TechVanguard, a tech opinion leader with millions of followers on X/Twitter, covers sports tech and market expansion strategies.