Pixels Launches Stacked for External Game Studios

(AsiaGameHub) –   Pixels is extending its Stacked rewards engine beyond its internal ecosystem, transforming an in-house utility into a commercial product for external studios. The company reports that this AI-powered platform previously facilitated over $25 million in revenue and 1 million daily active users across Pixels’ titles prior to its public release.

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Key Highlights

• Prior to its external debut, Stacked was utilized internally by Pixels for approximately four years.
• Pixels reports that a specific reactivation campaign achieved a 178% increase in spend conversion and a 131% return on reward investment.
• Studios can integrate via an SDK and execute campaigns using natural-language queries.

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Pixels Transforms Internal Rewards Mechanism into Independent Platform

Designed to monitor player behavior and deliver specific rewards rather than generic offers to all users, Stacked aims to refine engagement. Pixels notes that the platform has already bolstered engagement and monetization for titles like Pixel Dungeons and Chubkins, and now seeks to extend this system to other developers.

An internal example illustrates the platform’s effectiveness. By targeting players who had not made a purchase in over 30 days, Pixels states that Stacked generated a 178% boost in spending conversion, a 129% rise in active days, and a 131% return on reward expenditure.

Pixels founder Luke Barwikowski stated: “The majority of reward systems treat all players identically and optimize for incorrect metrics. Stacked is designed to incentivize actions that hold real value—such as returning, advancing, spending, and supporting a robust economy.”

The broader proposition is straightforward. Rather than requiring studios to manually combine disparate loyalty and engagement tools, Stacked provides an SDK-based layer capable of segmenting users and deploying personalized offers with reduced manual effort. Additionally, Pixels notes that natural-language queries can lessen the reliance on continuous data science assistance.

While Pixels is initially focusing on the gaming industry, it identifies potential in other digital sectors where rewards can enhance retention, such as ecommerce, fitness applications, and educational products. Interested parties can apply via the Stacked website.