Animoca Brands Rolls Out AliBAE Platform in Early Access Phase

(AsiaGameHub) –   Animoca Brands has launched early access for AliBAE, a new build-and-earn platform that leverages Alibaba Qwen models to help creators produce content and apps before competing for token rewards. The rollout includes 100,000 CHECK tokens distributed across two initial campaigns.

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Good to Know

• AliBAE is now live in early access at alibae.build, with two launch campaigns.
• The initial reward pool totals 100,000 CHECK tokens.
• As of January 2026, Alibaba Qwen had surpassed 700 million downloads and over 180,000 derivative models.

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Animoca Centers Creator Rewards at the Core

AliBAE is built around bounty campaigns: Brands share a project brief, set aside a CHECK token pool, and creators use the platform’s integrated studio to make videos, apps, and other content. Winners are selected based on a mix of community feedback and internal judging, per Animoca’s launch details.

The first two campaigns come from Animoca Minds and King’s Gambit, each offering 50,000 CHECK. Animoca Minds is requesting a 20-second AI video about how personal AI agents can reshape daily life, while King’s Gambit is rewarding short-form video content tied to its game. Both campaigns end on April 8, 2026.

CHECK is the foundation of the model. The token powers parts of the Checkmate ecosystem and is linked to Anichess—Animoca Brands’ blockchain chess game developed with Chess.com, which has over one million players, according to launch coverage. Separately, Coinbase notes its listings roadmap highlights assets under review, and recent market reports say CHECK was added to that roadmap.

The larger focus is on accessibility. Animoca is working to lower barriers for first-time creators by embedding prompts into the platform and using Qwen, one of the most widely adopted open-source AI model families.

Chevan Tin, head of Anichess and senior manager of operations and projects at Animoca Brands, said:

“Many digital reward systems prioritize participation volume over the quality of contributions. AliBAE is designed to take a different approach by linking rewards more directly to the work created and how well it is received. By combining Qwen Studio’s accessibility with CHECK as an on-chain reward mechanism, we aim to give creators and builders a more practical way to participate and earn.”